Calorie Postings Don’t Change Habits, Study Finds

Just a few things a mere posting ignores:

  • The socioeconomics of fast food restaurant patrons

When asked if he had checked the calories, he said: “It’s just cheap, so I buy it. I’m looking for the cheapest meal I can.”

  • The knowledge required to understand what calories actually means
  • The difficulty of getting people to pay attention

“I don’t really care too much,” Ms. Coates said. “I know I shouldn’t, ’cause I’m too big already,” she added with a laugh.

  • The psychology of acting upon new information (given a habit)